Green tags in Safari indicate Extended Validation SSL in use.
December 7, 2008 at 12:07 am | In Geeky, Mac OS X | 1 CommentSince updating my copy of Safari to 3.2.x, I’ve noticed a number of vendors that offer online ordering now have a little green tag with the company’s name next to the lock icon that Safari uses to indicate that a site is using SSL.
After a little Googling, it looks like Apple has implemented support in Safari for recognizing Extended Validation SSL certificates. EV SSL certificates essentially indicate that the vendor in question has gone through an audit process with Webtrust and adopted approved standard practices for certificate validation. In other words, it’s a certificate that’s supposed to make your customer trust you more because you’ve put more effort into protecting the customer’s data from being compromised.
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Yeah, I just updated myself and did a little xmas shopping over the weekend, so I got acquainted with Safari’s Extended Validation indicators. I will say that I’ve done some IT work, so I’m fairly aware of the differences in SSL certs, but as a consumer, still, the lock and the green url bar, etc, really make a difference — it makes you feel uneasy when sites don’t have it. I think that’s the point, though, EV a double pronged approach: strenuously audit the company, and then educate the consumer. Great to see Safari implementing this; EV only makes sense if it’s adopted across the board.
Comment by theotherbizguy — December 8, 2008 #